In no particular order:

1. The map is not the territory. The menu is not the meal. Words are not the event or the item they represent. Individuals operate from their perceptual map of the world rather than what the world really is.
2. If anyone else has gotten a result, given the same resources so can you. There are no unresourceful people, only unresourceful state’s of mind.
3. Everything anyone does, even destructive things are for a positive intent.
4. The meaning of communication is the response you get. You cannot fail to communicate.
5. The mind and the body are interconnected and affect each other. It is not possible to make a change in one without affecting the other.
6. There is no failure, only feedback. You are always successful at achieving whatever it is you’ve achieved. If your feedback differs from your intent, change your strategy or change your intent.
7. The system (person) with the most flexibility (choices) of behavior will control the system.
8. Everyone is doing the very best they believe they can with the resources they believe they have available to them.
9. All meaning is context dependent. Every behavior is useful in some context.
10. You are perfectly who you believe you are at all times.  Although your behaviors and your body present feedback about who you believe you are, you are not your behaviors or your body.

Adapted from Frogs into Princes: Neuro-Linguistic Programming, Richard Bandler, John Grinder, 1981