Thinking, that is! A study out of Case Western Reserve University shows that it takes more energy to stop a thought than to change it. No wonder it’s so hard to stop smoking or stop berating yourself or stop that tune that got stuck in your head. It just takes too much energy!
Some years ago, I underwent a year of intensive thought transformation in which a group of us focused attention on catching each other or sometimes even catch ourselves saying the “wrong” things – things that detracted us from our goals. “Try” was on the taboo list of words for obvious reasons – it holds a built-in failure. So, each time we’d hear one of us say the word, “try”, we’d say, “Cancel that!” The process seemed horribly difficult as we were catching each other often over that year. In the end, however, the goal was attained and my speech cleared up so much.
I wonder if we were unintentionally making it harder on ourselves by canceling (stopping) our thoughts instead of reframing them – sort of like nudging an asteroid instead of hitting it head-on.

In a Spongebob Squarepants cartoon, Spongebob gets up one morning and thinks he’ll create a fantastic dessert for himself. Unfortunately, his choice of ingredients cause him to have horrific halitosis (bad breath). Spongebob proceeds to go outside, where he meets several people, all of whom scream and run away from him as soon as he opens his mouth and says, “Hello.”
Want to solve a particularly vexing problem? Try using your hands when formulating solutions.
A new study from Northwestern University compared personality types used frequently in consumer research to self-improvement goal-setting strategies. People are motivated by one of two fundamental needs: we are either “promotion-focused,” seeking products that will help us achieve hopes and aspirations, or we are “prevention-focused,” seeking items that help satisfy a need for safety and security. According to the research, people are better able to exercise self-control when they choose goal-pursuit strategies that “fit” with their promotion or prevention focus.