A study reported in the Journal of Consumer Research says firming muscles can shore up self-control. Of course, it only works if the choice you are faced with is in alignment with your goals and the muscle clenching is done at the moment of highest self-control dilemma. For example, when faced with the choice to snag a high fat snack when your goal is to lose weight is the perfect time to clench your muscles – adding will-power to your self-control dilemma.
Apparently it doesn’t matter which muscles you clench – what matters is the timing. You must clench DURING a crisis of will-power – like when you’re staring that cigarette in the face! It doesn’t help – in fact it works to your detriment – to clench muscles before the temptation.
So, next time you feel the urge to break your diet, clench your lip muscles shut instead!
Study source: Iris W. Hung and Aparna A. Labroo. “From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation.” Journal of Consumer Research.





